HELLO, I'M
Joohee Shherma.
8+ Years in Marketing, Product Management, and Business Development
Joohee Shherma
Executive MBA,
Masters' Union, Gurugram, India
Bachelor's in Engineering, Electronics,
KJSCE,
Mumbai, India
contact@joohee.online
+91-966-534-3517
About
MY PROFILE
Strategic business leader with 8+ years of experience driving growth through integrated marketing, product strategy, and business development initiatives. I've navigated diverse B2B and B2C landscapes - from scaling global EdTech platforms to launching digital products for PE/VC audiences and managing Fortune 500 accounts.
My Success stems from transforming complex business challenges into actionable strategies with measurable impact. A proven track record of developing GTM frameworks, orchestrating cross-functional marketing initiatives, launching impactful digital and phygital products, and building high-performing teams across US, India, and UAE demonstrates a unique blend of strategic vision and operational excellence.
Core competencies:
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Go-to-Market Strategy & Business Development
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Product Strategy & Account Management
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Marketing Operations & Digital Transformation
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Team Leadership & Cross-functional Collaboration
Currently seeking leadership opportunities in Marketing, Product Management, GTM Strategy, or B2B Business Development where I can leverage my multifaceted experience to drive innovation and growth. Let's connect to explore how we can create lasting business impact together.
Education
MY ACADEMIC JOURNEY
2023-2024
Masters' Union, Gurugram, India; Executive MBA (PGP Rise)
GPA: 3.76/4.0
Star Academic Run with highest scores in GTM, Market Research, Product Analytics, Managerial Economics, and Financial Markets.
Winner of multiple entrepreneurial contests -
'Best Dropshipping Business with Highest Revenue,'
'Most Ingenuous Start-up Idea'
Experience
MY PROFESSIONAL JOURNEY
Sept 2024–Present
1digitalstack.ai, Gurugram, India
Founders' Office Intern (Marketing & Revenue Operations)
July 2021 - May 2024
University of the People, US-Remote
Marketing Manager for Strategic Projects
2012–2016
K J Somaiya College of Engineering, Mumbai, India; Bachelor's in Engineering
CGPA 6.5/10
Chief Editor of College Magazine 'Kshitij' and key part of Organizing Committee for College Fests & Events
July 2020 - July 2021
TresVista Financial Services, Pune, India
Associate, Marketing & Corporate Communications
2010–2012
CHM College, Mumbai, India;
High School
88% in Physics-Chem-Math in Std. XII
Developed an analytical bend, Learned 2 new languages
April 2019 - July 2020
Dentsu Webchutney, Mumbai, India
Sr. Account Manager
May 2017 - March 2019
L&K Saarchi & Saatchi, Mumbai, India
Sr. Brand Associate
1997–2010
St. Joseph's Bethany Convent School, Mumbai, India;
Primary & Secondary School
93.45% in Std. X
All-rounder with a bend towards Science & Communications
May 2016 - April 2017
Gozoop, Mumbai, India
Sr. Account Executive
Kate Campbell, Amex,
New York, USA
"Joohee has a natural ability to take immediate ownership over her tasks & projects with minimal need for supervision."
Peenaz Irani, Matiere,
Montreal CA
"Joohee's positive approach, strategic thinking ability, knowledge and spirit help brands and teams to do better."
Kiran Kumar Mishra,
Stein UK
"Joohee has the ability to direct her team in an unbossed fashion, and makes efforts to bridge the gap between their existing skills and true potential."
Skills & Expertise
MY STRENGTHS
Digital Marketing (Organic & Performance)
GTM Strategy
Marketing Automation
Marketing Analytics
Lead Generation
Business Development
Strategic Planning
Market Research
Project Management
Branding
HANDS-ON EXPERIENCE OF USING TECHNOLOGY
FOR BUSINESS RESULTS
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Accolades
RECOGNITION
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'Most Ingenious Start-up Idea' 2024 - Loylulu (B2B SaaS) by Masters' Union
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'Best Dropshipping Businesses,' 'Highest Revenue,' 'Best Financials' 2024 - SimplyHomely by Masters' Union
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Best Social Loyalty Program 2016 - My Dell Rewards
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Best use of Social Media in Marketing 2016 - PC Literacy Days for Dell India
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Program of the Year, BAMMIE 2023 (SMB) - UoPeople Ambassador Program from Influitive
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Finalist, Best Acquisition Program, BAMMIE 2023 - UoPeople Ambassador Program from Influitive
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Finalist, Best Customer Story Program in BAMMIE 2023 - UoPeople Ambassador Program from Influitive
Interests
BEYOND WORK
Vlogging
Travel & Culture
Hiking
Reading & Writing
Yoga
Ballroom
Worked with some of the best Brands
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