About Me
As an Electronics Engineer turned Marketing professional, I embarked on a dynamic career journey that has seen me thrive in the intricate realms of marketing and communications. Since 2016, I have immersed myself in the field, contributing my strategic insights and creative prowess to esteemed advertising and marketing agencies such as Gozoop, L&K Saatchi & Saatchi, and Dentsu Webchutney. My role as an Account Manager-planner in these agencies has provided me with a wealth of experience across a myriad of industries, including Technology, Finance, Insurance, Automation, Industrial Solutions, Lifestyle, Hospitality, Gaming, and Edtech. My portfolio boasts collaborations with iconic brands such as Dell, Alienware, Siemens, Aditya Birla Fashion, Mumbai International Airport, Tata Cliq, and HDFC Life Insurance. I also worked as Associate, Marketing and Corporate Communications at TresVista, a B2B Financial Services firm for a few months and then moved on to my current organization in 2021.
With over seven years of diverse marketing experience, I currently hold the position of Marketing Manager, Strategic Projects, at University of the People—an esteemed non-profit, 100% online, American-accredited university. In this role, I spearhead initiatives focused on advancing the institution's Brand Awareness, Student Enrollment, and Advocacy Marketing endeavors.
My professional journey reflects a passion for harnessing the potential of community and data in marketing—a drive that underpins my dedication to achieving impactful outcomes. A versatile brand marketer, I continuously evolve alongside the brands I serve, ensuring that my expertise spans the entire spectrum of marketing disciplines.
In summary, I bring a wealth of experience, a diverse skill set, and a relentless drive for excellence to every project I undertake. My multifaceted background positions me as a strategic and creative asset, ready to contribute meaningfully to the dynamic landscape of marketing.
Education
2012-2016
Bachelor's in Engineering (B.E.)
Electronics Engineering
K. J. Somaiya College of Engineering
Mumbai University
My Bachelor's in Electronics Engineering exposed me to a comprehensive curriculum covering pivotal subjects such as electrical circuits and systems, electromagnetic fields, electronic devices and components, signals and systems, and numerical methods.
A testament to my visionary approach towards learning, particularly evident in my final semester, was the deliberate selection of elective courses that have since become transformative in the technological landscape. Recognizing the evolving trends and future implications, I chose to explore the realms of Artificial Intelligence (AI) & Natural Language Processing (NLP). This foresighted decision not only reflects my adaptability to emerging technologies but also positions me as a forward-thinking professional who strategically aligns academic pursuits with the cutting-edge demands of the industry.
Testimonials
Joohee has a natural ability to take immediate ownership over her tasks & projects with minimal need for supervision.
Kate Campbell
Sr. Manager, Customer Marketing
American Express
NYC, United States
Joohee's positive approach, strategic thinking ability, knowledge and spirit help brands and teams to do better. She will always be a big asset to her clients and the organization she works for.
Peenaz Irani
Director, Client Partnerships
Matière Collective
Montreal, Canada
Joohee has the ability to direct her team in an unbossed fashion, and makes efforts to bridge the gap between their existing skills and true potential.
Kiran Kumar Mishra
Digital Media Planner
STEIN IAS
Manchester Area, United Kingdom
My mantra for success
My mantra for success revolves around a harmonious blend of authenticity, creativity, discipline, and unwavering professionalism.
I firmly believe in the power of genuine connections and transparent communication, understanding that authenticity is the cornerstone of building lasting relationships in the digital realm. Creativity fuels my strategies, allowing me to stand out in a crowded digital landscape. Discipline is the bedrock of my work ethic, ensuring that I meet deadlines and exceed expectations. Professionalism guides my interactions, emphasizing respect, integrity, and a commitment to excellence.
The key to my success lies in the balance between being data-driven and having a holistic view of the big picture while meticulously tending to the finer details. I am a perpetual learner, recognizing that the dynamic nature of digital marketing demands constant adaptation and growth. With this mantra, I navigate the ever-evolving landscape, driven by passion, insight, and a relentless pursuit of excellence.